Did you know we are psychic? JK but we do intuitively anticipate clients’ needs.
What a client THINKS they need vs what they REALLY need are two different things.
There are usually some critical details they’ve forgotten to tell you about simply because they are laser focused on all of the other moving pieces of the event.
Hiring a photographer is easy. But getting photos that actually support your post-event marketing strategy is where many corporate events fall short.
And that’s where strategic photographers get to shine.
Here are a just few questions that could reveal what clients REALLY need:
Why are you hosting this event?
Are you honoring top sales people? Have them arrive a little early for a private toast or VIP preview. Make this a photo op for social (and ask your photographer to prioritize for delivery)
Who are the key partners of the event?
Point them out or their contribution.Did a company sponsor the coffee station? Let’s get someone with cool nails from your team to hold the coffee cup and take a sip.
What’s Branded?
Tell us please! We want to know if the cocktail stirs have a hashtag – you can get some fun pics of these in the ‘wild’ to share on socials.
Are you sending a post-event wrap up?
Let your photographer know if you need a hero image for your newsletter – they can flag a couple for quick deliverables.
There are usually a few commonly overlooked value opportunities for post-event marketing. A quick discovery call helps ensure that you and your affiliates get the brand visibility and quality content for their socials.
Many clients think they just need documentation. However, with strategic event photography, you and your affiliates will get the most value out of their investment.
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Hi! I’m Cara Co-Founder of @CarascoCreative, digital content creation agency focusing on corporate and experiential marketing events.
Want us to hire us for your next corporate or branding event? Send us an email! Let’s connect!
