{"id":8907,"date":"2020-10-11T20:38:27","date_gmt":"2020-10-12T01:38:27","guid":{"rendered":"https:\/\/carascophoto.com\/education\/?p=8907"},"modified":"2020-12-08T22:31:11","modified_gmt":"2020-12-09T04:31:11","slug":"the-art-of-authenticity-in-branding","status":"publish","type":"post","link":"https:\/\/carascophoto.com\/education\/the-art-of-authenticity-in-branding\/","title":{"rendered":"The Art of Authenticity in Branding"},"content":{"rendered":"

In a digital world, brands cannot afford to be bland or characterless.\u00a0 To thrive, brands need to connect with their prospective clients on a deeper level than ever before.\u00a0 In short, it is essential that businesses are strategic and unique with their brand story telling.<\/p>\n

It\u2019s no secret that the marketplace is crowded with endless content. Sadly, these days it isn\u2019t enough to have a quality service or product. Businesses need to connect with their audience\u2019s emotion through quality photos and videos that deliver a curated brand story narrative.\u00a0Take for example,\u00a0Flora Farms<\/a> in Cabo, Mexico who use their Instagram feed to show content that transmits the viewer to their incredibly picturesque farm + restaurant experience through a deliberate mix of lifestyle and product imagery.<\/p>\n

By scrolling through the feed, the viewer is guided through what this brand wants them to remember: celebratory moments, authentic tamales, and colorful organic produce straight the farm. Rather than simply saying<\/em> “farm to table,” Flora Farms illustrates this idea through imagery that guides the viewers’ senses to what visiting Flora Farm feels<\/em> like.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"Images from Flora Farm Instagram<\/a>\u00a0<\/em><\/p>\n

Facts are useful but for social media, businesses want to transport their viewers and evoke emotion. Businesses should be asking themselves what they want to be known and remembered for.\u00a0 Emotions are the driving for behind purchases (95% of purchasing decisions take place unconsciously but we use logic to justify those decisions).Here are\u00a0three key ways<\/strong><\/em> to apply\u00a0strategic social media storytelling:<\/p>\n

    \n
  1. Create and show media that shows who you are<\/strong> rather than just what you do (offer viewers a glimpse of who you are by showing behind-the-scenes)<\/li>\n
  2. Caption with a call-to-action\u00a0 in mind.<\/strong> Do you want them to post a comment or simply like your image? If you want more engagement, then ask your viewers (ask them to tag a friend, sign up for your newsletter, etc).<\/li>\n
  3. Respond and Engage:<\/strong> don\u2019t be afraid to respond back to your audience. It is recommended! If their comments are more than a simple emoji, be sure to respond back in at least 4 words. Simply put, only comments that are longer than 4 words will count as post engagement.<\/li>\n<\/ol>\n

    In conclusion, it is imperative for businesses (big and small) to be active on all social platforms. Paying attention to your audience while being true to your brand identity is key. And although there is infinite competition in the marketplace, no other business has your exact brand story. And it\u2019s your job to figure out how to communicate just how unique you are through storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In a digital world, brands cannot afford to be bland or characterless.\u00a0 To thrive, brands need to connect with their prospective clients on a deeper level than ever before.\u00a0 In short, it is essential that businesses are strategic and unique with their brand story telling. It\u2019s no secret that the marketplace is crowded with endless […]<\/p>\n","protected":false},"author":1,"featured_media":8909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[282,5],"tags":[],"class_list":["post-8907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-entrepreneurs","category-news"],"yoast_head":"\nThe Art of Authenticity in Branding - Carasco Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carascophoto.com\/education\/the-art-of-authenticity-in-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Authenticity in Branding - Carasco Education\" \/>\n<meta property=\"og:description\" content=\"In a digital world, brands cannot afford to be bland or characterless.\u00a0 To thrive, brands need to connect with their prospective clients on a deeper level than ever before.\u00a0 In short, it is essential that businesses are strategic and unique with their brand story telling. 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